Marcus is disrupting banking with no-fee personal loans, high-yield online savings, and unparalleled customer support.
In addition to penning dozen of social posts for the savings and loans brand, I wrote and produced videos challenging consumers to rethink their finances. I dipped into my extensive network of comedian-friends to cast several of the videos.
What's Your Rate? | Marcus by Goldman Sachs®
Happy Valentine's Day | Marcus by Goldman Sachs®
The Marcus No Penalty CD Account | Marcus by Goldman Sachs®
How Well Do You Know Your Finances? Marcus Puts Speed Daters to the Test | Marcus by Goldman Sachs®
'How Can I Help You?' | Marcus by Goldman Sachs®
SS+K brought me on board to help promote a new suite of E-Trade financial tools to a younger demographic.
I conceived and scripted 40 social posts, authentically adapting E-Trade’s voice to Facebook, Twitter, and Instagram. The campaign was successful in engaging an untapped audience.
Zeel is a leader in at-home, on-demand, spa-quality massage.
I wrote TV and radio spots, social posts, web and app copy, and direct mailers that helped to expand brand awareness while growing the core membership.
(banner for CA & CO)
I worked with Mother NY to craft copy for 1 Hotels South Beach, Central Park, and Brooklyn Bridge. After building a manifesto and brand book, I wrote web copy that ensured 1hotels.com reflected the values and aesthetic of each physical destination.
I came back to 1 Hotels a couple of years later, now via NSG/SWAT. I wrote monthly e-blasts, menus, elevator calendars, and social posts for 1 South Beach, 1 Central Park, and 1 Brooklyn Bridge. I also contributed extensive copy and strategy to the launch of 1 West Hollywood.
OXO is one of the world's largest and most respected kitchen & home brands.
Over two years I wrote hundreds of OXO product descriptions, plus variations for use by Amazon, Target, and Bed Bath & Beyond.
The world’s first Sicilian luxury brand, La Furtuna includes Bona Furtuna gourmet fare, as well as Bambini Furtuna children’s health remedies, Furtuna Skin beauty products, and Essere Furtuna bath and body goods (all coming soon).
I was deeply involved in every aspect of the La Furtuna brand suite, from product naming to packaging copy to e-blasts and videos.
Bond Collective (FKA Coworkrs) offers boutique coworking spaces in Brooklyn and Manhattan. I was brought on to build the brand voice and sharpen existing sales copy. I helped all locations reach near-capacity and grew the company's status via social and custom merch.
The below campaign targeted freelancers, startups, non-profits, event planners, and established companies.
View a sample of my social media work for Bond Collective here.
In addition to their hugely popular subscription service, Birchbox offers thousands of individual products.
I was tasked with writing descriptions for 50+ items, adding sales beyond the brand’s primary revenue source.
The Frank Book
The Frank Book is a quarterly, 160-page Youth Culture publication with a circulation of 50,000. Each issue has a unique focus and guest curator, from Love with Lenny Kravitz to France with artist André Saraiva.
After interning with Frank151 Media Group for a year, I was promoted to Editor In Chief of the Frank Book, a privilege I had for five years and 20 issues.
It's hard to overstate my responsibilities as EIC: I worked with guest curators to set the tone and editorial direction; hired and managed freelance writers, artists, and videographers; produced dozens of videos; wrote and edited copy; conducted interviews; assisted the AD with layout; tracked budgets; coordinated with overseas printers; and managed the promotion and distribution of Frank Book content through social.
Chapter 48 DOOM: Illustrated Lyrics Part 1: FRANK151
FRANK Talk - Renzo Gracie: FRANK151
RZA x Edison Chen (CLOT) Interview for Chapter 52: China - FRANK151
VEST Life Insurance
I wrote web copy for askvest.com, a life insurance company geared toward high-net-worth individuals. I also co-produced their web & TV commercial featuring the owners of Albanese Meat & Poultry.
Kaleidoscope Labs crafts CBD-based capsules with "micro-encapsulation" technology.
I wrote key lines directed at “110%-ers” who had never tried CBD, or were unimpressed with their current supplement.
The launch campaign included wild postings, subway snipes, vehicle wraps, aerial banners, web, social, and more.